This is a 24-hour window, within which the business can respond freely to the customer. You need to apply for an API account through one of WhatsApp’s designated business partners, and then go through an approval process.Įvery time a customer sends a message to your WhatsApp inbox, WhatsApp API has a messaging window that gets activated.

For starters, WhatsApp Business API is not free.

WhatsApp Business API helps connect your business software, such as a chatbot, to your WhatsApp account.īut there are a few things about WhatsApp Business API that you need to know. Large businesses are more complex, with hundreds of messages coming in at the same time that need to be handled by business software. It is designed for mid-size to large companies that want to use WhatsApp with a large number of users at the same time. WhatsApp API is an application programming interface, which means it has no front end interface or app. We will also teach you how to integrate WhatsApp through our partner 360 Dialog,īefore proceeding with that let’s first know about what is WhatsApp API and why we need WhatsApp API In this blog post, we will teach you how to use WhatsApp as a powerful business tool, and get WhatsApp API access so that you can provide support to a large customer base. But have you met the side to WhatsApp that can be used for more than just sending funny cat GIFs to your cousins? We are talking about WhatsApp for Business, which allows you to stay connected to your customers via the famous messaging service.Īccording to a Zendesk report, 48% of the people in the world have a smartphone, and with a user base of more than 2.5 billion people, WhatsApp as a marketing channel has a lot of potentials. WhatsApp is a messaging service, but you already knew that.

Whats a whatsapp business account